KARACHI: The 3rd International Consumer Product Fair kicked off on Friday in Pakistan’s financial hub Karachi with the participation of eight companies from the Islamic Republic of Iran.
On the first day, three Indonesian and eight Iranian companies, apart from local companies, displayed their products, which included biscuits, chocolates, commercial kitchen machinery, apparel, foods items, cosmetics, etc. The fair will continue till February 27.
Speaking on the occasion, Indonesian Consul General in Karachi June Kuncoro Hadiningrat said Indonesia stood ready to promote further economic cooperation with Pakistan, including for outbound investment, where one of the Indonesian-food based companies, would be established in Faisalabad to promote Indonesian noodles called ‘Indomie’. Presented at the fair are Indonesian products such as Mayora and Tropicana Slim. Arya Group, an Indonesian company that sells various products such as spices and fashion, also flew directly from Jakarta to Karachi to join the fair.
CEO Arya Group Tresna A. Musanef said she might start a business in Pakistan if she found the local people interested in her products. She added the public took interest in her food, beverages, and apparel on the first day.
Meanwhile, the Indonesian consul general stressed the importance of reviving socio-cultural relations between Indonesia and Pakistan, especially among the youth. The fair event also enlivened the presence of Indonesian youth dressing in different Indonesian traditional costumes.
Indonesia also presented an Indonesian Pencak Silat performance accompanied by Indonesian contemporary traditional music during the opening of the fair. Apart from Arya Group and Indomie, Mayora was the third company that put their products on the exhibition.
Iranian consul general in Karachi, consul general of Indonesia, vice-consul of Qatar, vice president of E-Commerce Gateway Pakistan Uzair Nizam, chairman of Garments Association of Pakistan Sheikh Muhammad Shafiq, and CEO of IBM Muhammad Saleem Bakheya cut the ribbon as the symbolic inauguration of the fair.
Bakheya was of the view that the fair marked the beginning of a full-scale economic activity in the country after the coronavirus pandemic. Iranian Consul General shared that Iran sees a big market in Pakistan since ‘halal’ Iranian products made their entry into the Pakistani market.