RIYADH, Makkah: The Ministry of Culture has named 2022 as the “Year of Saudi Coffee” a way to strengthen the identity and culture of Saudi Arabia. Ministry of Commerce also announced that the commercial name of Arabic coffee will be officially changed to Saudi coffee in the Kingdom’s restaurants, cafes, stores, and roasters.
The initiatives aim to distinguish the flavor and preparation methods of Saudi coffee from other regional coffee. Saudi Arabia is one of the world’s most coffee-consuming countries The new decision attempts to distinguish the flavors of Saudi coffee from other regional coffees, while also creating a link to the Kingdom’s culture. Changing the name of Arabic coffee is fair to the different types of coffee in many other Arab countries like Syria, Jordan, and Lebanon.
A coffee expert said the difference between Saudi coffee and other region coffee is, Saudi coffee tends to be roasted a little lighter, traditionally meaning it has a bit more caffeine in it, and that is why it is served in smaller cups while it’s color is a pale grey. Comparing Saudi coffee to the coffee in the United Arab Emirates, it is a little lighter. Saudi coffee takes at least 10 minutes to make.
The ministry and the Culinary Arts Commission will be organizing the events throughout the year in partnership with public, semi-public, and private sector institutions, restaurants and hotels, coffee shops and roasters, and individuals concerned with Saudi coffee in terms of planting, preparing, and serving coffee.