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UAE’s Etisalat titled world’s strongest telecom brand with US$12.5 bn portfolio

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ABU DHABI, Etisalat has been ranked world’s strongest telecom brand recognized by Brand Finance, the world’s leading brand valuation authority. It’s also became the first in the Middle East and Africa (MEA) region to achieve this milestone with a telecom portfolio of US$12.5 billion.

 Etisalat retained its AAA brand rating but also its position in MEA as the strongest brand across all categories and the most valuable brand portfolio.

Speaking on the Arab media Hatem Dowidar, CEO of Etisalat Group, said that “In this digital-first era, our focus is to be agile to meet the evolving requirements of our customers and deliver relevant and flexible services. Since 1976, Etisalat led by a vision to create a world-class telecom infrastructure central to economic progress.”

Brand Finance also named Etisalat Group CEO to the Elite List of Brand Guardians globally.

Assuming the role of Group CEO in 2020, he performed the company’s growth through the fast-changing telecom and technology landscape following the COVID-19 pandemic. He served as the foundation for enhancing Etisalat’s brand reputation and employee engagement.

Etisalat is the world’s strongest telecoms brand of 2022, as well as retaining its status as the strongest brand in the Middle East and Africa for the second consecutive year, said David Haigh, Chairman and CEO of Brand Finance.

Etisalat has built a dedicated network for Expo 2020, the first 5G commercial site in MENA with more than 8,000 Wi-Fi access points, 8,500 mobile access points, and 700 km of fibre-optic cable.

Brand Finance is the world’s leading independent branded business valuation and strategy authority. Founded in 1996 and headquartered in the City of London, it aims to ‘bridge the gap between marketing and finance.’ Brand Finance evaluates over 5,000 brands across all sectors and geographies every year. The 500 most valuable brands are included in the Brand Finance Global 500 report.

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