Neelum Valley: A two-day Neelum Snow Festival has ended at the district headquarters of Neelum valley of Azad Jammu and Kashmir (AJK) on January 9.
Neelum valley, the home of fresh water streams, land of lush green and cinematic view. Snow festival was celebrated throughout the Valley, which visited thousands of tourists. Events included Jeep Rally, Sufi Musical Night, bonfire and snow winter games.
Deputy Commissioner Neelum District, Shaukat Yousuf Zia said, the festival organized after the valley received seven inches of snow.
He said, mostly tourists visit Azad Jammu & Kashmir in summers season, but the festival welcomes the tourists in winter season too for enjoying another tourist venue rather than Murree and Swat. It is an effort to promote local tourism in winter season too.
Food stalls, an exhibition of Kashmiri art and craft work also showcased in the festival. This festival was also organized in the small villages of Neelum valley like in Keran, Shardha and Khel, DC added.
Yousafzai maintained, Last year, around 2 million people visited the valley. However, most of these tourists came in summer. This year, the number is expected to go as high as 3 ssmillion, we would be able to estimate how many tourists visited AJK during winter and hopefully festival may attract the tourists’ attention.
This week 22 people have been died in Murree due to heavy snowfall, influx of tourist’s mismanagement by administration and lack of facilities provides for tourists.